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Creative Developer · AR & social tech

Creating AR experiences
that connect and inspire.

Start a project
Fall Of The World by baruchgeuze
Fall Of The World baruchgeuze · Personal effect Personal effect
Which Margot Robbie R U? by Bryce Vine
Which Margot Robbie R U? Bryce Vine · Client work Client work
She's a 10 but by Sidemen
She's a 10 but Sidemen · Personal effect Personal effect
Bubbles by specsfordevs
Bubbles specsfordevs · SPECS Lens SPECS Lens
Attractiveness Scale by Charlie Puth
Attractiveness Scale Charlie Puth · Personal effect Personal effect
In 2022 I Will by DAVID DOBRIK
In 2022 I Will DAVID DOBRIK · Personal effect Personal effect
Love Me For Me by MASN
Love Me For Me MASN · Client work Client work
SpecDesk by specsfordevs
SpecDesk specsfordevs · SPECS Lens SPECS Lens
I Am A Star by Stela Cole
I Am A Star Stela Cole · Client work Client work
Guess The Eurovision Song by Eurovision
Guess The Eurovision Song Eurovision · Collab effect Collab effect
Fall Of The World by baruchgeuze
Fall Of The World baruchgeuze · Personal effect Personal effect
Which Margot Robbie R U? by Bryce Vine
Which Margot Robbie R U? Bryce Vine · Client work Client work
She's a 10 but by Sidemen
She's a 10 but Sidemen · Personal effect Personal effect
Bubbles by specsfordevs
Bubbles specsfordevs · SPECS Lens SPECS Lens
Attractiveness Scale by Charlie Puth
Attractiveness Scale Charlie Puth · Personal effect Personal effect
In 2022 I Will by DAVID DOBRIK
In 2022 I Will DAVID DOBRIK · Personal effect Personal effect
Love Me For Me by MASN
Love Me For Me MASN · Client work Client work
SpecDesk by specsfordevs
SpecDesk specsfordevs · SPECS Lens SPECS Lens
I Am A Star by Stela Cole
I Am A Star Stela Cole · Client work Client work
Guess The Eurovision Song by Eurovision
Guess The Eurovision Song Eurovision · Collab effect Collab effect
ATG GROUP
Meta
MASN
SONY MUSIC
Snap Inc.
DUA LIPA
Who I am

A Creative Developer with a focus on AR, social tech and digital experiences.

About Baruch →
SPECS·2026 01
Multiplayer · 3D
StackTower
Real-time multiplayer stacking over 12,000 km.
SPECS·2025 Winner
GenAI · Worldbuilding
Bubbles
Generative AR worlds, built with Snap3D GenAI.
SPECS·2026 Winner
WebRTC · Productivity
SpecDesk
Your desktop streamed to SPECS as spatial monitors.
Lens Studio·2026 04
Connected Lenses
Multiplayer Beta
Snake, Hex and Mob Siege: three Connected Lens games from the Lens Studio multiplayer beta.
15B+
Total views.
TikTok 11.2B + Snapchat 4.0B, across all effects.
3.5B
Plays.
Snapchat Lens plays, plus 17.6M TikTok posts made with the effects.
84M
Shares.
Snapchat 76.2M + TikTok 7.8M, person to person.
67K
Followers.
Snapchat 28K + TikTok 38.9K on @baruchgeuze.
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Numbers cover my own published effects only, client work excluded. Source: TikTok Effect House and Snapchat Lens Studio insights, lifetime, as of September 2026.

CREATING AR EXPERIENCES THAT CONNECT AND INSPIRE.CREATING AR EXPERIENCES THAT CONNECT AND INSPIRE.CREATING AR EXPERIENCES THAT CONNECT AND INSPIRE.
Partner programmes
Meta Horizon Creator Partner
TikTok Shop Partner
Build with Snap Developer
Effect House Ambassador
@baruchgeuze Available for projects

I don't do everything. I do AR, with relentless focus.

Snapchat Lenses, TikTok effects, AR mirrors and SPECS. One discipline, done properly. From the first concept to the published effect, built by one developer in Rotterdam for global brands and platforms.

Contact me